# Hyundai Sets Sights on 100 New Models and a 9 Percent Margin by 2030

> At its CEO Investor Day in Seoul, Hyundai Motor laid out plans for more than 100 new vehicle launches, 1.27 million additional units of production capacity, and a fleet of humanoid robots and robotaxis rolling into showrooms and factories by the end of the decade.

- Source: Korea First
- Canonical URL: https://koreafirst.tv/article/hyundai-sets-sights-on-100-new-models-and-a-9-percent-margin-by-2030
- Author: Korea First Staff
- Section: Money
- Published: 2026-08-26T09:59:43.739Z
- Updated: 2026-08-26T09:59:43.739Z
- Tags: Hyundai Motor, Jose Munoz, electrification, robotaxi, humanoid robots, CEO Investor Day
- Korean edition: https://koreafirst.tv/ko/article/hyundai-sets-sights-on-100-new-models-and-a-9-percent-margin-by-2030

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Hyundai Motor used its CEO Investor Day in Seoul to lay out one of the most crowded product roadmaps in its history, pledging more than 100 new vehicle launches worldwide by 2030, including over 18 entirely new models in segments the automaker does not currently compete in.

Chief executive Jose Munoz framed the plan as confirmation of the company's underlying strength rather than a reach beyond it, telling investors that the fundamentals have never been stronger. The roadmap keeps two of Hyundai's longstanding targets intact, global sales of 5.55 million vehicles and electrified models making up 60 percent of the total by 2030, while raising the bar on profitability, with the company now targeting an operating margin of at least 9 percent.

## Building Capacity to Match Ambition

To support the expanded lineup, Hyundai plans to add 1.27 million vehicles of global production capacity by 2030. North America gets the largest share of that increase at 500,000 vehicles, followed by India at 320,000 and Korea at 200,000, a distribution that tilts new capacity toward the markets where Hyundai sees the most room to grow rather than spreading it evenly.

## Betting on Hybrids in the Meantime

While the long-term target still leans heavily on electrification, hybrids are doing the near-term work. Hybrid sales rose 18 percent to 363,000 vehicles in the first half of the year, and Hyundai plans to lean further into the segment in North America specifically, launching 10 new hybrid models there by 2030 and pushing hybrids to half of the region's sales. Europe is charting a more electric-heavy course, with a target of 420,000 annual EV sales by 2030, while India is pushing SUVs toward 80 percent of its sales mix and China gets two new model launches in 2027.

## Robots and Robotaxis Join the Roadmap

The plan extends beyond cars in the traditional sense. Hyundai's IONIQ 5 robotaxis are set to begin supplying Waymo starting in the fourth quarter of this year, and the company plans to deploy Atlas humanoid robots at its Georgia plant starting in 2028, the same year it expects to roll out its first mass-produced software-defined vehicle with Level 2-plus autonomous driving. Park Min-woo, who leads Hyundai's Advanced Vehicle Platform Division and serves as CEO of autonomous driving unit 42dot, is steering the push into robotics and self-driving technology alongside the conventional model lineup.

## Returning Cash Alongside the Buildout

Hyundai paired the growth plan with a shareholder return, announcing a 789.1 billion won, about 570 million dollar, share retirement. The combination of an expanded product lineup, higher margin targets and continued buybacks is meant to signal that Hyundai can fund an aggressive expansion without asking shareholders to wait for the payoff.

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Originally published by Korea First. Free to cite with attribution and a link to https://koreafirst.tv/article/hyundai-sets-sights-on-100-new-models-and-a-9-percent-margin-by-2030.