# A Business Platform's Pitch for Global Reach: 103 Countries, One Ribbon, One Night in Dubai > A newly launched business network called OBS Global used its Dubai debut to make an unusual claim about scale, lining up delegates from 103 countries for one synchronized ribbon cutting as royalty, investors and entrepreneurs looked on. - Source: Korea First - Canonical URL: https://koreafirst.tv/article/a-business-platform-s-pitch-for-global-reach-103-countries-one-ribbon-one-night-in-dubai - Author: Korea First Staff - Section: Money - Published: 2026-10-19T12:07:20.286Z - Updated: 2026-10-19T12:07:20.286Z - Tags: OBS Global, Dubai, One Business Season, Al Maktoum, business partnerships - Korean edition: https://koreafirst.tv/ko/article/a-business-platform-s-pitch-for-global-reach-103-countries-one-ribbon-one-night-in-dubai --- Launch events for new business ventures usually settle for a single pair of scissors and a short speech. OBS Global, a newly unveiled network pitching itself as a connector for international business, chose something more elaborate for its debut in Dubai this week: 103 delegates, each representing a different nationality, holding one continuous ribbon and cutting it at the same instant. ## Royalty in the room Among those taking part was Sheikh Abdulhakim Al Maktoum, whose presence lent the evening a level of official weight that a purely corporate gathering would not otherwise carry. His involvement in the group cutting was presented as central to the night rather than a ceremonial cameo, reinforcing the platform's pitch that it operates with access reaching into government and royal circles, not just the business world it says it wants to connect. ## The claim worth a second look Organizers billed the synchronized cut as a world record. It is the kind of claim that only means what it says once an outside body such as Guinness World Records has actually reviewed and certified it, something that had not happened as of the launch itself. Until independent confirmation arrives, it is more accurate to describe the moment as record-setting in the organizers' own telling rather than as an officially recognized record. ## A night built in layers What followed the ribbon cutting read like a checklist of launch-event staples pushed to a larger scale: a cake cutting, a horse presentation branded for the platform, a run of speeches outlining what the organizers are calling One Business Season, and a closing awards segment honoring people credited with pulling the event together. A media team worked a dedicated press wall throughout, collecting interviews that will likely circulate well past the night itself. ## Why stage something this big The logic behind a launch this elaborate is straightforward even if the execution is not. A new platform asking business leaders, investors and entrepreneurs to take its cross-border ambitions seriously needs more than a press release to make the case, and a room full of nationalities cutting one ribbon is a far more shareable image than a signed memorandum of understanding. Whether One Business Season produces deals that match the scale of its opening night is a separate question, one that will only be answered by what OBS Global does next, not by how the launch photographed. --- Originally published by Korea First. Free to cite with attribution and a link to https://koreafirst.tv/article/a-business-platform-s-pitch-for-global-reach-103-countries-one-ribbon-one-night-in-dubai.